About me

Hi, I’m Kristina — a YouTuber, singer-songwriter and creativity coach.

For most of my life, I believed you had to choose one path. So I followed the “sensible” one: a decade-long career in marketing, putting my creative passions on hold. But no matter how far I climbed, I felt like a part of me was missing.

That part? Was the girl who once performed, sang, and found joy in storytelling. So I started again — this time on my terms.

I now run a growing Instagram platform West End Notes and my personal YouTube channel where I share theatre reviews, document my journey back into music, and encourage others to reconnect with the creative spark they thought they'd lost. I also work with people 1:1 to help them reignite their passions and start creating again.

If you’ve ever felt like it’s “too late” to be creative, I hope you find something here that says otherwise.